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How to describe Hotels?

General user instructions for the NatKo pictogram-series „People & Disability“

The you in the following paragraphs are addressed to hotel people.

Customized user instructions

The following criteria might provide you with useful key words that should necessarily be considered in your description.

Wheelchair drivers

Please consider that all distances should be within comfortable reach of wheelchair drivers, both horizontally and vertically.

Please note the following criteria:

  • entry and exit without stairs
  • sufficient door – and floor width (in cm)
  • indication of the circulation space
  • wheelchair appropriate toilettes (description of size and facilities – possibly with photo and draft)
  • information and products at an adequate height
  • passable and flat surface
  • lift (description of size and facilities)

People with a disability in walking

For people with a disability in walking it is also very important that everything is within comfortable reach, both horizontally and vertically:

  • everything is reachable without or a minimum of stairs
  • lift
  • seating possibilities
  • short distances (indication in m) or possibility to rent a wheelchair for longer distances
  • handrails and handholds
  • elimination of possible trip hazards

Blind people

Blind people need tactile and audio descriptive information for better use of your offers. Please consider the following criteria in your description:

  • information in Braille
  • audio guides or audio books
  • touch modules or other „sensual“ elements
  • destination floor guidance system, tactually recognizable site plan, tactile indication of rooms
  • lift (if existing) with audio response

Visually impaired people

For visually impaired people you have to present a clear design. When presenting your offer, please consider the following:

  • sans-serif writing
  • high-contrast presentation of descriptions and pictures
  • high-contrast design of rooms and ways
  • large print

Aurally-impaired people

Aurally-impaired people need visual presentations as well as special devices.

  • information in visual or written form
  • acoustic signals should be visually complemented
  • audio induction loop system

Deaf people

For deaf people visualisation is of utmost importance. Your offer can be enhanced by the following:

  • acoustic signals, special visualisation of danger signals (lightening)
  • sign language interpreter upon request
  • deaf/sign language film through electronic media (e.g. video guided tours)

People with learning disabilities

For people with learning disabilities you should provide the information in a comprehensible, clear and service-oriented way:

  • comprehensible presentation of information
  • illustrated information (e.g. menu)
  • information via audio guides and audio books
  • simple pictograms indicating the way
  • personal assistance upon request (e.g. pick-up service)


You can easily win seniors as your clients with comfort and service. Your description should consider the following criteria:

  • comfortable access by lift or with a minimum of stairs
  • handrails and handholds
  • short distances
  • elimination of possible trip hazards
  • seating possibilities
  • alternative means of transportation
  • individual service/personal contact person


You can count families as one of your clients if you provide offers for both adults and children. Therefore you should focus on the following:

  • programs for kids/guided tours for children
  • age-appropriate presentation of information for children
  • changing tables
  • kids corners, toys, playgrounds
  • places where the children can play loudly without disturbing others
  • lift (indication of size)
  • childcare